Benefits of using Bulk Mail

Whichever business field you are into, a marketing plan is crucial for business growth and increased revenue sales. Depending on many factors, including type of industry, size of your company, competition etc., you need to compose a marketing strategy that will suit your environment and bring positive results. In doing so, there are many marketing tools that are available to companies today. Bulk mail is one of these marketing tools that dates back to 1970’s (beginning of the marketing orientation). Recently, with rising power of Internet marketing and its benefits, it seems that this direct marketing tool has lost its significance in companies’ marketing strategies. Ironically, those who still appreciate bulk mail services have found that its effect in this Internet-dominated environment can bring even greater results. Several reasons can back up this statement, some of which we will point out here.

Cost efficiency

Using bulk mail instead of manually composing and sending promotional material through a mailing house can be quite cost saving. However, this depends on the size of the company and its needs for mailing services. If, lets say, you are preparing a promotional event that needs hundreds or more leaflets delivered to a targeted audience at once, using bulk mail can save you lots of money. Or if your marketing plan requires sending promotional material to households on a monthly basis, you can get great deals on bulk mail services that will surely fit in your financial plan.

Better targeting

Targeting is a vital part of a marketing strategy. Poor targeting means that the message you’ve been trying to deliver has been sent to the wrong audience, therefore whole marketing plan has failed. With bulk mail, targeting can be at the highest level because mailing lists from mail houses are most reliable. Unlike e-mail listings, mail houses provide true and up-to-date customer information. This can offer freedom in customization of promotional messages for every customer. They come at a higher cost, but bulk mailing lists are the most effective targeting tool.

Higher customer receptivity

Compared to other direct marketing media such as TV, e-mail, radio, bulk mailing can be more effective in reaching targeted audience. We all agree that TV and radio services can reach millions of customers, but how effective are these marketing channels in terms of receptivity. In other words, you may notice a promotional message on you TV or radio but are you really reading or hearing it. Mailing services can have a better effect. Simply because people still read their mail so the message will be delivered but its up to customers to decide whether they’ll accept your offer.