Beyond Spreading Goodwill: Benefits of Corporate Gifting

Giving gifts has always been an important part of human relations. It’s a bonding booster and adds value to our relationships. Within the workspace, gift-giving goes beyond expressing gratitude for employees, co-workers and clients. It can help your business on many levels, including marketing and brand affirmation. What are some of the most notable benefits of corporate gift-giving, and how can you make the most out of it?

The Many Benefits of Corporate Gift-Giving

Spreads Goodwill

We rarely see goodwill and kindness in the busy competitive business world. If you are kind and compassionate, why not show it to your clients and employees. Gifting them with carefully curated corporate gift baskets can be an excellent opportunity to make a strong impression and reinforce a positive image for your company. Besides, it’s an excellent way to spread happiness and smiles, and we know everyone loves working in such an environment.

Boosts Morale

Efficient businesses consist of self-motivated people that feel seen and appreciated. Whether your employees have given their best in their latest work projects or things haven’t gone smoothly lately, giving them gifts can be a morale booster. In both situations, they’ll show them that you’re with them through every thick and thin, giving them a feeling of being in a work family.

Even simple gifts, such as corporate food gift baskets, can be a great way to celebrate even the smallest successes, milestones and anniversaries. Such gifts can serve as part of your company’s recognition program, making a world of difference in the workplace. The fact that you cared enough to spend your resources on a corporate gift basket for someone in your team can motivate them to engage even more in future. It builds a special bond between you and your employees.

Encourages Loyalty

Maintaining repeat customs is way more efficient than encouraging new ones. It’s more likely for someone who has already used your products and services to come back again if they’re satisfied. Giving gifts to your clients and employees will make you more memorable, and it can forge a stronger sense of loyalty on both sides. Simple complementary products that align with your brand create brand loyalty and can turn your everyday customers and clients into brand ambassadors.

Makes You Stand Out from Your Competition

Sending corporate gift baskets creates a unique opportunity for your business to get creative with packaging, products, and presentation. And, planning in terms of timing can encourage a purchase decision when it’s received and in the future, effectively giving you an ongoing advance over your competitors.

Corporate gift-giving is essential for improving your brand value, which also makes you stand out from the competitors. When the gifts are branded well, people are more likely to connect this feeling with your business. That’s why it’s important to gift high-quality products with eco-friendly packaging and traditional values, as these are the things you want them to connect with your brand. Sending the right message can increase the ongoing benefits of the gift.

It’s an Inexpensive Advertising Option

Expensive advertising campaigns are not affordable for many businesses today. And sometimes, they’re not as effective as they’re planned to be. The good news is there are some inexpensive alternatives to such campaigns, and thoughtful gifts are one of them. Using gifts as a low-cost marketing strategy can be a clever and easy way to boost engagement.

The key to success lies in social media coverage. Think about what people do when something exceptional happens to them: they take a picture and share it on social media. I mean, you should’ve seen my LinkedIn feed during the holiday season. People kept sharing pictures of the gifts they received from their employers for days. There were all kinds of gifts, from chocolate and alcohol hampers to branded mugs, hats, and socks. It was an eye-opener that made clear how important is corporate gift-giving.

Business gift baskets are a great way to keep your brand in people’s minds for a longer time without annoying them constantly. It’s wise to include keep-type products that sit on people’s desks or are helpful around the home, as they hang around for a bit. And you can match and mix these with edibles. For example, plants like a money tree, mugs, and other accessories with chocolate, alcohol, and cheese.

Easy Delivery

Gift baskets and boxes are one of the easiest methods of distributing gifts. Their packaging makes the shipping process easier, which means you can manage those who work from home as quickly as your in-office employees—the same stands for your customers and clients. For an even easier approach, you can order your gifts online from a company. Such companies offer not only to source and supply products and packaging but also organise the shipping for you, handling all of the logistics.

Our Tips on Successful Corporate Gift-Giving

Now that you know how beneficial is giving corporate gifts, you probably ask yourself, “What can I send as a corporate gift?” Here are some tips for making corporate gift-giving as successful as possible.

Plan Ahead

Corporate gift-giving isn’t just about rewarding your best customers. It includes all kinds of business to business connections, such as employees, suppliers, prospective clients and contractors. Knowing your gift receivers and their needs is essential for making the most out of your gift. Plan so you can start with those who you think you’ll have the most success with.

Send the Right Message

For the gift to make an impact and result in providing you with the perceived benefits, it must send the right message. When choosing a gift, think of what the gift needs to say. Thank you? Well done? Good job? Looking forward to working with you? Then think of the gift that will match your goal. Such a gift should impress and not disappoint the receiver. A personalised note and thank you card accompanying the gift can go a long way.

Think Practical

People are happiest when they receive a practical gift. That’s why edible gift baskets never fail. There’s a wide variety of food gift baskets to accommodate any taste, even the quirkiest ones. And they often include unique and signature items that can’t be found on the supermarket shelves. This makes them the perfect corporate gift to make the right impression.